Survive by quality, develop through innovation.
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Corporate News
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Release time:
2015-07-24
Recently, the overall economy in the country has been in a downward trend. Affected by market demand, the prices of steel and non-ferrous metals have declined, and some mining companies have reduced or halted production. With the country's increasing requirements for environmental protection and safety, some mining and selection plants that do not meet environmental safety standards have been eliminated and closed. As a result, the market for mineral processing agents has shrunk significantly, sales have been sluggish, and companies are underutilized. The mineral processing agent industry has entered a harsh winter. In the face of difficulties, where is the way out? The people of Tiexing are seriously thinking and seeking answers.
At the recent company production and operation meeting, Chairman Zhu Yuanbin urged all employees to firmly grasp three main lines, strengthen confidence, face challenges head-on, go against the trend, and create a new world for Tiexing's development.
Main Line One: Quality is the foundation of a company's survival.In the current severe situation, managers at all levels of the company must prioritize product quality, focusing on personnel training, on-site operations, equipment management, and quality inspection. High standards and strict requirements must be implemented to ensure quality control throughout the production process. Every employee should regard product quality as life, operating rigorously with a sense of responsibility towards customers, the company, and all employees, ensuring that every production link is standardized, accurate, and qualified, ultimately producing high-quality products that satisfy customers. Only in this way can we have the confidence to stand firm in the face of fierce market competition.
In a recent quality inspection, quality inspectors found that several bags of products in the warehouse had packaging issues, with a small amount of light red and yellow spots on the products. In response, the company immediately organized on-site inspections and replaced nearly ten thousand packaging bags. At the same time, this served as an opportunity to further strengthen the quality awareness of all employees, strictly implement production operating procedures, identify and improve production process loopholes, and ensure that every batch of products leaving the factory is 100% qualified. It is essential to deliver the highest quality products to customers, winning their trust through quality, so that we can maintain our existing position and lay a solid foundation for the company's survival and development.
Main Line Two: Innovation is the driving force for enterprise development.After more than a decade of hard work, the Tiexing brand has secured a place in the Southwest and Southeast Asian markets, with a market share of over 65% and a high reputation among customers. However, looking at today's mineral processing agent market, chaos is rampant. In the current environment of weak economic recovery and shrinking market demand, some companies, especially a few small mineral processing agent manufacturers, are taking advantage of low investment in environmental protection and safety, adopting reckless pricing strategies at the expense of environmental safety, which has plunged the entire industry into a crisis. Where is the way out? Only by challenging ourselves and insisting on innovation can we lead the company to break through difficulties and achieve substantial development.
The establishment of the Central South University Technology Research and Development Center by Yunnan Tiexing Mining Chemical New Technology Co., Ltd. in 2010 laid a solid foundation for the company's innovative development in terms of talent, technology, information, and platform. First, the concept of innovation must be deeply embedded in the minds of every employee, in every organizational cell of the company, and in every management link. We must dare to challenge ourselves, break free from constraints, and create a good atmosphere for innovation and progress. Secondly, we need to fully mobilize and stimulate the innovative enthusiasm of all employees, leveraging our advantages in talent, technology, and information to boldly innovate in new agent research and development processes, production management, product marketing, and incentive mechanisms. We will win the market with differentiated technology, products, and services. Thirdly, we should leverage the advantages of the company's technical management team, concentrate our efforts, and focus on breakthroughs in phosphorus selection agents, titanium selection agents, and tungsten-tin selection agents to achieve key breakthroughs and expand the company's product market, enhancing product competitiveness.
Main Line Three: Service is the key to winning competition.Product competition is not just about quality; it is also about service. Producing high-quality products and selling them to customers is just the first step in winning the market. Whether high-quality products can achieve optimal results also requires coordination and cooperation between the product production unit and customers at every stage of use. In mineral processing operations, changes in ore properties, adjustments in process flows, and the precision of personnel operations can all lead to differences in the effectiveness of agent usage, making product service particularly important. The company's production, technical, sales departments, and relevant personnel must place product service on the same level and height as product quality, strengthen organizational coordination, and form a joint effort.
First, we must strengthen the awareness of proactive service. Wherever products are sold, services must follow up promptly. We need to shift from passive service that solves problems to proactive service that anticipates issues. Problems raised by customers should be resolved immediately, and potential issues should be anticipated, providing effective solutions for customers. This requires the company's production, technical, and sales departments to engage more deeply on-site, do more preparatory work, switch roles, and coordinate production, processes, and technology from the customer's perspective.
Second, we must strengthen the awareness of advanced service. Relying on the strong technical strength of the Central South University Technology Research and Development Center of Yunnan Tiexing Mining Chemical New Technology Co., Ltd., we should provide existing and potential users with consulting and guidance on process technology, agent systems, and on-site operations, striving to create value for customers and expand the market for the company's products.
Third, we must strengthen the awareness of differentiated service. In a market with product homogeneity, only by providing differentiated products and services can we hope to secure a place in fierce market competition. We should maximize our technical advantages based on different customer needs and provide targeted differentiated services. At the same time, we should guide the company's product development with customers' differentiated needs and seize the market with differentiated products.
The picture shows Chairman Zhu Yuanbin (far right) discussing process technology transformation issues with the company's technical backbone on-site.
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